Edison Research has released the 2022 version of its Black Podcast Listener Report. Edison’s partners in this deep dive are SXM Media and Mindshare. The survey queried 2,500 American adults 18 years and older, and the deeply detailed report is 59 pages of results and charts. Clik through for key points and download link. Continue Reading
Details are scant, but it is confirmed that Pacific Content — a leading producer of branded podcasts — is undergoing a layoff sweep, as reported in Broadcast Dialogue. The extent of the cuts is not publicly known, but reporting indicates that parent company Rogers Sports and Media has confirmed the action. Continue Reading
by Steve Goldstein
In this latest installment of the Amplifi Media blog, Steve Goldstein interviews Steve Pratt, the founder and ex-CEO of Pacific Content. The conversation vectors into branded podcasts, naturally, as both Steves have a long history producing that format. Click through to read the whole thing, including the marshmallow test and a legenday John Houseman ad. Continue Reading
Jottings of Note
— Sonic Adventuring (Studio Resonate)
— New Native (True Native Media)
— Automated Efficiency (Frequency / Sounds Profitable)
If broadcast radio felt disgruntled by on-demand listening apps before, now there is a new offense: Spotify has introduced a DJ feature which uses a synthetic voice to create a radio-like presentation of the user’s saved music. It is called AI DJ, and the tool uses generative artificial intelligence to intro and extro a mix of tracks from the user’s library. Click for a launch video. Continue Reading
National Public radio will lay off at least 100 people, about 10% of its workforce. The exact positions and layoff count will be determined by March 20. “We’re not seeing signs of a recovery in the advertising market,” CEO John Lansing said. Click for more. Continue Reading
More notes from AIS2023, Veritonic’s Audio Intelligence Summit in New York, featuring Charles Cadbury, Scott Marino, Samantha Sweig, James Clarke, Thad Smith, and Danielle Linden. Continue Reading
Max Cutler, founder of the Parcast production and podcast content group, and Spotify VP, is leaving Spotify. Cutler was an influential force in Spotify’s podcast adventures, and this high-profile exit comes a month after Dawn Ostroff exited the company in a sweeping workforce reduction. It appears to be part of what CEO Daniel Ek promised in a recent Q4 earnings call. Continue Reading
Jottings of Note
— Podcast Programmatic Pickup (The Sonic Truth)
— Bubble Or Blip? (Bubble Trouble)
— From Bitter To Sweet (Sonic Seasoning)
A packed column this week from James. The CBC will stop broadcasting, in a projected move to all-digital. But the move doesn’t appear to be imminent, and James notes that in Britain the BBC laid out the same intent — they are planting flags in the future. Beyond that coverage, James gives us notes about Australia’s ABC network falling off the internet, interesting facts about the U.S. radio industry, and links to his personal blog.
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Edison Research has released its Top Podcast Networks for combined Q3-Q4, 2022. The list ranks podcast networks based on total audience reach from Edison Podcast Metrics, and reflects an expanded sample which now includes weekly podcast listeners age 13-17. Click through for the visual. Continue Reading
Jottings of Note
— Pre-Audible … Way Pre (NY Times)
— Taking the Measure (Westwood One)
— End of an Executive Era (YouTube)