On Wednesday Veritonic presented its second annual Audio Intelligence Summit, a half-day series of presentations whose main theme was the primacy of audio. A series of eight onstage discussions explored the power of audio branding, the monetization of podcasts, and much more. Part 1 of our coverage here.
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Global podcast company Acast released its Q4 earnings, in a comprehensive, downloadable, fully designed PDF. Gross profit, net loss, and lots of detail, plus comments from CEO Ross Adams. Continue Reading
“Audio is a category ripe for segmentation.” –Russ Crupnick, Managing Partner, MusicWatch MusicWatch has ingeniously (and laboriously) measured listening tendencies and habits across a wide age spectrum, breaking down the results by individual. The result is a more granular… Continue Reading
Audacy and Veritonic have released SoundCreative, a whitepaper summary of research performed last year. The subtitle describes the work’s purpose: “How To Build Winning Audio Ads.” The consumer survey was combined with proprietary content analysis. Continue Reading
A prevailing type of sponsor message in podcast advertising is the host-read personal endorsement of a product or service. If you listen to a lot of podcasts, you develop an impression that companies give away a high volume of samples as the basis of this marketing strategy. An FTC investigation — started last year and completed last week — potentially pokes a hole in that assumption. Continue Reading
Jottings of Note
— How and When (Semafor)
— Glass Half Full (Signal Hill Insights)
— Dream Come True (The Podglomerate)
Triton’s year-end review could be called hybrid study — it is informed by server-side measurement of Triton’s Podcast Metrics service, and by the Demos+ project, a monthly survey of 12,000 podcast listeners in collaboration with Signal Hill Insights. Click through for demographics, key takeaways, and more. Continue Reading
Jottings of Note
— Black Podcast Listening (Edison Research)
— Subscriber Benefit (Wondery+)
— Dream Come True (The Podglomerate)
“The economics of podcasting got a little out of hand, to say the least.” So said Scott Greenstein, President and Chief Content Officer of SiriusXM. Sirius noted that headwinds with economic and business uncertainties causing many major advertisers to be cautious in their marketing spend. Still podcasting grew 24% in full-year 2022, and represented 38% of total advertising business in the year. Continue Reading
Jottings of Note
— Wisdom of a Certain Age (Lemonada Media)
— Infinity Measured (Edison Research)
— ChatGPT In Action (Ron Rivlin)
In the second study released by global podcast company Acast in 10 days, a survey of 600 frequent podcast listeners delivers a welcome finding to marketers: Listeners pay attention to ads, and take action on them. Click through for details and graphics. Continue Reading
Podtrac’s Top Podcast Publishers monthly ranker for January tells a growth story. We learn that the U.S. monthly audience increased for 15 of the top 20 publishers. Also, average monthly audience was up month-over-month and 16% over January 2022. Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading