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James Cridland’s International Radio Trends: Networking but sounding local; and could the BBC go commercial?

Posted on by James Cridland

by James Cridland

In his latest guest column: Bauer’s brand bundling. Then there is this piece of wistful idealism: “As the BBC gets ready to put advertising in its podcasts (on third parties) in the UK, you might think that if only BBC Radio took commercials, we’d not have to bother with the TV licence fee and everything would be good.” And than a deeper dive into that concept. A great, informative read. Continue Reading →

Sports fans are avid audio users … and big spenders. Advertisers take note. (SiriusXM)

Posted on by Brad Hill

SiriusXM has released a preview of The Sports Audio Report, produced in collaboration with GroupM and Edison Research. Its purpose is to measure the scale of sports listening, how it correlates with overall listening, and how that listening cohort behaves as consumers. For a preview, there is a surprising amount of information. Audio shines in this report, obviously … especially podcasting. Continue Reading →

NPR and SiriusXM win Triton’s March U.S. Podcast Ranker

Posted on by Brad Hill

In the March edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as always. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). MrBallen Podcast: Strange, Dark & Mysterious Stories (Wondery sales network) leaped upward eight slots to enter the elite cohort. Continue Reading →

Digital audio ad revenue reaches new high for 2023 (IAB annual report)

Posted on by Brad Hill

The IAB’s much awaited annual Internet Advertising Revenue Report was released this morning. It provides a detailed accounting of revenue trends in internet advertising, interesting for its deeply researched overviews of digital advertising, both audio and non-audio. There is growth everywhere. Click for details and graphs. Continue Reading →