1

Panoply Media partners with Veritonic for podcast ad testing

Panoply Media has entered a partnership with audio analytics company Veritonic to examine the impact of podcast advertisements across listener demographics and ad verticals. This is Veritonic’s first partnership with a podcast-exclusive platform, and the deal will take advantage of its machine listening technology. Continue Reading

6

ESPN Audio asserts sports dominance in Share of Ear stats

ESPN is reinforcing its reputation as a leading audio sports brand by releasing results from the subscription-only Share of Ear survey by Edison Research. The media company’s talk shows, live events, local broadcast radio, and podcasts are responsible for almost half (46%) of all sports radio listenership in the United States in 2018. Continue Reading