IAB report: Digital audio is still on the rise, driven by mobile’s 69% share

The IAB has released its half-year report, which found that Internet advertising revenue in the U.S. reached $57.9 billion in the first six months of 2019. The total is up 16.9% from the $49.5 billion generated in the first half of 2018. The half-year results showed continued favoring of mobile platforms, with digital audio revenue on mobile rising 40.9% on-year. Continue Reading

Canadian Podcast Listener 2019: Advertising effectiveness and the surprising role of YouTube

The annual Canadian Podcast Listener Report, produced by Audience Insights and sponsored by TPX (The Podcast Exchange), debuted the 2019 edition at RAIN Summit Canada last week. The results were presented by Jeff Vidler (President, Audience Insights) and Jeff Ulster… Continue Reading

James Cridland’s International Radio Trends: Data, data everywhere

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Diving into data from the RAJAR MIDAS in the UK, the Radio Alive presentations in Australia, and the Infinite Dial Germany. Continue Reading

Survey: 75% of agencies and marketers are talking about podcast advertising

Along with its annual Podcast Download report, Westwood One has shared some insights from its survey by Advertiser Perceptions this week. The 2019 edition included 302 agencies and marketers. It found that although consideration of podcast advertising flattened after several years of growth, discussions about the subject has continued to increase. Continue Reading