Triton Digital announced that it has integrated a new tool into its Audio Ad Server for the audio and podcast industry. The company entered a partnership to use the MediaSales Traffic platform from Wedel Software, an international provider of broadcast software solutions. The integration will offer simpler ad operations for clients, allowing them to simultaneously enter campaigns for multiple channels, such as digital audio, broadcast radio, display, and search.
“We are excited to partner with Triton Digital to provide our users with a streamlined workflow for the trafficking of audio ads,” Wedel Software CEO Raoul Wedel said. “The combination of our solutions will undoubtedly provide our clients with an increasingly powerful, user-friendly, and simplified ad management solution.”
“Wedel Software shares our passion for providing clients with dynamic and sophisticated technology that helps clients increase efficiencies in day-to-day operations,” said Benjamin Masse, Triton Digital’s managing director of market development and strategy. “We are pleased to integrate our online Audio Ad Server with their trafficking solution to provide their clients with the ability to transact audio in a more streamlined and efficient manner.”