Russell Simmons’ YouTube network All Def Digital gets its top exec
Sanjay Sharma has joined All Def Digital as president and CEO. The YouTube channel, launched by Def Jam’s Russell Simmons, is a resource focused on hip-hop music, comedy, and spoken word artists. From behind-the-scenes videos with new MCs to talk shows with the latest celebrity gossip and news, the channel is positioning itself as a multimedia resource for fans and performers alike. Sharma joins the company after almost five years at Machinima, another multichannel network that produces videos and web shows centered on video games and gamer lifestyle. Continue Reading