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Paul Riismandel: What Is Brand Lift in Digital Audio and Podcasting?

Posted on by Paul Riismandel

In his first guest column at RAIN News, Paul Riismandel (Chief Insights Officer & Partner, Signal Hill Insights) offers a deep and detailed dig into the meaning and functions of “brand lift” — that oft-mentioned and much valued attribute of successful audio ad campaigns. “Brand lift lets performance marketers put a microscope on their ad copy and messaging,” Paul says — and he also itemizes important questions which get answered using brand lift studies. Much more — click to read.
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James Cridland’s International Radio Trends: India tells mobile phone manufacturers to put FM tuners in; and the ‘live item tag’

Posted on by James Cridland

by James Cridland

In his latest piece, guest columnist James Cridland starts in India, where the government has decreed that mobile phones must be equipped with FM reception. Then it’s onto BBC Local Radio, where station cuts are being called “scandalous.” An unusually long and deep column this week; click through to read the whole thing. Continue Reading →

Spotify launches “broadcast-to-podcast,” connecting two of its acquisitions

Posted on by Brad Hill

Spotify notified us of a new venture and technology accomplishment — called “broadcast-to-podcast,” it enables radio broadcasters a specialized tool that makes it simple to turn their existing audio content into on-demand podcast content. This repurposing is accomplished with two of Spotify’s acquisitions: Australia-based Whooshkaa and U.S.-based Megaphone. Click for lots of detail. Continue Reading →

James Cridland’s International Radio Trends: AI starts making radio ads

Posted on by James Cridland

by James Cridland

“Good job I don’t write radio commercials any more,” observes guest columnist James Cridland, who has explored AI in that regard. The result? Synthetic commercial copy, read by a synthetic voice. Click through to hear it. Also: The world’s biggest broadcaster, statistics about Canadian radio, and more. Continue Reading →