James Cridland
, radio futurologist, is a conference speaker, writer and consultant. He runs the media information website media.info and helps organise the yearly Next Radio conference. He also publishes podnews.net, a daily briefing on podcasting and on-demand, and writes a weekly international radio trends newsletter, at james.crid.land.
Good job I don’t write radio commercials any more: this AI tool seems to have made me redundant. It’s a tool that makes radio ads (or, indeed, podcast ads) on spec, using AI scripting and AI. You just give it a brief, and it writes the spot and voices it, too.
Of what I’ve seen so far, it’s very smart: and of course I asked for an ad, so here’s one:
(Don’t go using this anywhere, please, I probably shouldn’t have posted it here anyway)
Sometimes, it’s easy to book the airtime, but making the radio ad is a bit of a kerfuffle – so anything that helps is an interesting idea. One less buying objection. Interesting idea.
- World’s biggest broadcaster – world’s worst HR department
- Canadian radio? 78% reach, 1.8 hours listening a day, apparently – a big increase of total time spent listening over the past two years. Podcasting about half as big though. Source: Vividata
- Interesting thoughts about the future of music radio. “music itself is no longer at the heart of any youth or counter-culture”. Off of Twitter, but I’m now linking to the privacy-friendly Nitter instead, because Elon Musk is a fool.
- US radio analyst Sean Ross listens to Ken Bruce’s second hour on Greatest Hits Radio.
- The Mirror reports on “Britain’s dirtiest radio”. It’s a great stunt by Fix Radio.
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