RAIN Notes: Thursday, April 13

Jottings of note:


Jason Alexander will star in a new comedy podcast to launch on April 18. Called Bedtime Stories of the Ingleside Inn, it’s produced by Audio Up CEO Jared Gutstadt, and is part of the SiriusXM network. Open RSS distro. The series features an original soundtrack anchored by the genre smashing Yacht Funk vibes of Grammy-winner Greg Phillinganes. Trailer HERE.


Moving the Needle

Tom Webster, partner of Sounds Profitable and one of the best presenters in the biz, presents the latest episode of the Data Decoded video series: “Podcasting’s Brand Awareness Power in the Funnel.” With data graphs and various video effects, he examines how much podcasting can move the needle for brand awareness. Watch it HERE.


Beat Plus Burn

Popular fitness app Strava has integrated Spotify for the first time, for listening during workouts. This product improvement is considered so worthwhile, and so overdue, that The Verge playfully characterizes the benchmark as, “It’s been 84 years, but Strava finally has a Spotify integration.” But has the fitness app missed the boat, as competing workout assistants bundled Spotify and Apple Music for years? “The integration seems like a long overdue addition,” notes Victoria Song of The Verge. “One that’s perhaps too late now that smartwatches and fitness trackers can also stream music. (H/T Frank Woodworth, Glacial Concepts.)


— Thursday, April 13


Brad Hill