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Anthony Gherghetta: Why new media should not underestimate old-school radio principles

This guest column is from Anthony Gherghetta, Creative Director at The App Studio in Melbourne, Australia. “Broadcast radio is at a pivot point where it needs to slightly change direction or risk being left behind. In two or three years the ship will have sailed. Revolutions need revolutionaries and radio needs them now.” Continue Reading

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iHeartRadio mobile bulletin on NYC disaster: good digital idea, poor radio experience

Editor’s Notebook: Shortly before noon today, my Android phone pinged with an iHeartRadio notification of a deadly explosion and building collapse in New York. Good job. But the resulting radio experience was ruinous, putting radio’s commercial-load problem in bold relief. There might be a solution. Continue Reading

Jelli’s SpotPlan ad-buying platform gives broadcast buyers digital tools

Jelli has completed its transformation from a listening app to an ad platform with today’s announcement of SpotPlan, which Jelli claims is the first programmatic advertising platform for radio. Programmatic ad-buying is well-established on the Web at large, and is used for planning ad campaigns in streaming audio. Continue Reading