NCAA basketball and March Madness fans will not be tethered to broadcast this year. TuneIn announced an expanded partnership with WestwoodOne to carry live coverage of the Division 1 Men’s Basketball Champioship. The deal includes full play-by-play of all 67 games, plus the Women’s Final Four.
Matt Cutair, VP of Digital Operations at WestwoodOne, noted the win-win aspect of the partnership for listeners and advertisers. ““This extended partnership ensures that college hoops fans can access the games and that our advertising partners receive true multi-platform distribution of their messaging,” Cutair said.
The package also includes a TuneIn-branded show called “College Basketball Today on TuneIn,” featuring players and coaches as guests.
Here is the coverage page on the TuneIn website. Mobile users of the TuneIn app can sync the coverage schedule to their calendars.