adStream: Grand Marnier “mixes” with SoundHound in original branding campaign
Music-ID app SoundHound has created an intriguing brand integration with Grand Marnier, in which the DNA of certain songs is revealed — samples, remixes, and covers, mainly. The campaign is called “The DNA of Music,” and we spotted it surrounding a Kelly Clarkson song ID’d in SoundHound. We talked to Cheryl Lucanegro, VP of Sales at SoundHound, to get the back story of this campaign. Continue Reading
