RAIN Notes: Monday, October 23
— A Default Winner (The Intelligencer)
— Expanding in DACH (Acast)
— Choosing The Best (The Webbys)
Gen Z much more likely than average to stream music every day (GWI)
Following on the heels of consumer insights platform GWI’s examination of Millennials (RAIN HERE), the consumer insights company sent us a study of preference in the young Gen Z cohort. U.S, Gen Z are nearly 70% more likely than the average American to use music streaming services every day. That translates to 46% of respondents. MORE. Continue Reading
Local digital ad spend projected at nearly half of total; national digital % is much higher
Local ad marketplace spending in 2024 is projected at $176-billion, according to BIA Advisory’s just-released forecast. Turning to a different source, we see a much higher digital percentage for total-U.S. ad spending. Click for details and charts. Continue Reading
RAIN Notes: Friday, October 20
PodcastOne projects growth and reveals stats in a detailed and graphic investor report
In an interesting and extraordinarily detailed report that merges financials with company performance, acquisition plans with research reports, management profiles with listener demographics, PodcastOne published an investor presentation on the SEC website. We dig in. Continue Reading
RAIN Notes: Thursday, October 19
Acast Holiday Advertising Guide
Acast has released an informative guide to brands who are approaching the holiday buying season: “Tis the season for podcast advertising with Acast. While an unabashed promotion of Acast’s self-serve platform, the guide delivers platform-agnostic guidance for getting a grip on the complex holiday season. Click for metrics and a link to the full study. Continue Reading
BMI achieves rising distributions to musicians; seeks buyer
Rights management and revenue distribution company BMI has released its annual report (HERE). While the public document does not contain a detailed financial breakout, some success metrics are described by President and CEO Michael O’Neill. BMI is a PRO (Performance… Continue Reading
RAIN Notes: Wednesday, October 18
— Easily Digested (Westwood One)
— Super-serving The Underserved (Steve Pratt)
— Investments Needed (E.B. Moss)
Millennials’ relationship with podcasting is “strong” in GWI global report
Audience research firm GWI released a research package of results from the company’s monumental annual survey of 970,000 internet users in 52 markets, via an online questionnaire. Called Meet the Millennials, the research topics cover broad swaths of lifestyle, general attitudes, and media consumption. This year’s report includes dedicated coverage of podcast consumption. Continue Reading
RAIN Notes: Tuesday, October 17
— Royalty Complexity (Will Page)
— The Winner Will Be… (Radiocentre)
— Radio Metrics On Social (Jacobs Media)
IAB releases Podcasting Buyer-Seller Checklist, a comprehensive tutorial
Don’t be fooled by the word “checklist” in the IAB’s packed, 25-page Podcast Buyer-Seller Checklist. It is a textbook-level account of how to buy and sell podcast marketing. Click for some details, and a download link. Continue Reading