RAIN Notes: Wednesday, January 24

Jottings of note:


The Chief

Audio ad agency Oxford Road has released a manifesto on the value of audio, and the need for audio-explicit leadership in brand marketing. Called Chief Audio Officer: The Champion Every Brand Needs To Win In Audio, its overarching purpose is to promote the company’s business across all audio types. The meat of the document is a series of lengthy interview-derived quotes from brand marketing execs at Tommy John, quip, Indeed, and Shopify. Topics cover innate qualities of audio, endorsement advertising, metrics, attribution, and some futurism. It’s free; get it HERE.



We learn from radio trade publication Inside Radio that its longtime managing editor, Paul Heine, has announced his retirement.Heine joined Inside Radio in September 2009 as Senior Editor. He was promoted to Managing Editor in June 2015. He has covered radio, media, and music for industry-leading publications since 1985, including Billboard and The Hollywood Reporter. “Paul is a difficult manager to replace. His knowledge of the radio industry runs deep, as does his affection for radio,” said Inside Radio Publisher and Manager Gene McKay. Read more detail HERE.


January 24, 2024

Brad Hill