STRATA Q1 sees growing interest in programmatic, streaming audio

First quarter results for Strata’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. “Digital publishers keep on getting better at providing more advertising opportunities to ad buyers,” Strata Director J.D. Miller said. Continue Reading

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The Download on Podcasts: Radiotopia contest finalists make traditional podcast categories obsolete

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Ten semifinalists were named in Radiotopia’s “Podquest” contest. These 10 producers are developing shows whose descriptions illustrate a high level of podcast creativity, and their topical descriptions cut an oblique angle through the traditional podcast categories presented by Apple. One winner will emerge. How will the other nine fare when Apple’s old-fashioned categories have so much clout?
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