Triton Digital integrates a2x exchange with RTBiQ

Triton Digital announced a new deal to integrate its a2x audio advertising exchange with RTBiQ, a digital advertising solutions business with a mobile-first DSP platform. This partnership will grant RTBiQ’s advertisers the ability to add online audio from top broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading

A closer look at Shazam’s mobile advertising and savvy business shifts

AdExchanger profiled Shazam and its use of mobile advertising. The identification app has shifted from a business model of affiliate iTunes links to one centered on advertising. Chief Revenue Officer Greg Glenday said that half of Shazam’s inventory is sold programmatically across both private and open exchanges. It also works directly with some clients for more involved, custom campaigns. Continue Reading

Spotify reportedly lands licensing deal with Sony

Spotify has reportedly reached a licensing agreement with Sony Music Entertainment. Unnamed sources told Billboard that the streaming service has inked its second major label deal this year, after announcing an agreement with Universal Music Group in April. Representatives for both Spotify and Sony have declined to comment thus far on the rumored development. Continue Reading

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leanStream and Media Sales Lab announce merger on eve of Digital Audio Advertising North Summit

Digital audio companies leanStream and Media Sales Lab announced that they have merged into a single entity. The company will combine the audio ad network of Media Sales Lab with leanStream’s global audio streaming network of more than 400 radio stations. The merger is effective as of June 1 and the new business will retain the name leanStream, which will be responsible for producing the inaugural Digital Audio Advertising North Summit in Canada. Continue Reading

James Cridland’s Future of Radio: Lazy Buggles Headlines, how to never go into the station again, and radio is not dead

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Several cases of the dreaded lazy Buggles headlines, countered by many reassurances that radio is not, in fact, dead. Continue Reading

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Saavn expecting to turn a profit next year

India-focused streaming service Saavn is projecting that it could turn a profit by the end of 2018. Co-founder and CEO Rishi Malhotra said that the company is slated to reach revenue between $18 million and $20 million this year. With just 22 million monthly active users, the platform has pursued a combination of niche content and geographic tiers that appears to be delivering success. Continue Reading