RAIN Notes: Tuesday, November 14
— TPX New Hire (TPX)
— Elusively Wrong? (Meredith Rose)
— When in Sweden… (Entrepreneur Magazine)
Culture and impact in new Spotify podcast advertising trends report
In its newly released 2023 Podcast Trends Report, Spotify seeks to tease out indicators of major cultural and industry trends, and track those trends to podcast listening behavior. The report evangelizes podcast advertising, naturally, and delivers several elaborate and interesting infographics.
Continue Reading
Acast partners with Comscore division Proximic, anticipating third-party cookie deprecation
We have heard of a coming elimination of third-party cookies for years. The threat remains top-of-mind for many media segments, and global podcast company Acast now announces a cookie-free targeting solution for advertisers. The new capability is called Predictive Audiences, and it’s made possible by an alliance with Comscore technology. Continue Reading
AirKast partners with Ron Rivlin Media to rep mobile app solutions
AirKast, mobile app and web developer for media companies, has partnered with Ron Rivlin Media for sales representation and other client solutions. The goal is to expand AirKast’s market reach and further its mission to provide cutting-edge solutions to its clients.
Continue Reading
Launch in April, and Q&A your listeners: Spotify’s success tactics for podcasters
Spotify for Podcasters released the 2023 edition of its Fan Study. The purpose is to discover how listener behavior might inform creator marketing strategies. It offers survey results which can guide podcasters to maximize listening by taking advantage of tools provided by Spotify. Continue Reading
More downloads, more growth — and much more in new podcast marketing report
The Podcast Marketing Academy, a membership and consulting group for podcast creators wishing to accelerate audience growth, has released Podcast Marketing Trends, a survey results document. It is a fascinating, data-rich review of how podcast creators and other professionals in the field market and grow their shows. Click for excerpts and the download link. Continue Reading
RAIN Notes: Monday, November 13
Amazon joins cost-cutting trend with layoffs to Music division
In this year of cost-cutting staff reductions, Amazon Music has joined the trend. Bloomberg is reporting that the company is cutting some number of jobs from Amazon Music. This action will follow other staff tightening in the behemoth company this… Continue Reading
iHeartMedia Q3: Revenue up. Digital audio up. Podcasting way up.
iHeartMedia announced an upbeat Q3 earnings report this week. At the top line, the company might have wished it could splash a billion-dollar figure, but settled for $989-million — a seven percent year-over-year gain. Following the examples of recent quarters, the Digital Audio Group led the way directionally. Click for details. Continue Reading
Spotify opens audiobooks to its biggest market. (U.S.) Also, more books. And research.
Five weeks after launching its audiobook category, Spotify has opened it to Premium U.S. subscribers. The original plan limited the audiobook experience to U.K. and Australian listeners. Now these three territories are granted 15 hours a month for book listening. Spotify did some audiobook listening research, too. Continue Reading
Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car
The fifth annual iteration of The Spoken Word Audio Report has been released by Edison Research and NPR. While the research continues to measure basic trend lines of listening to spoken word content, such as reach and time-of-day metrics, this year the two companies bring a special emphasis on listening locations. This post takes a fairly deep dive and provides a download link. Continue Reading
As others raise subscriptions rates, SiriusXM lowers cost, reboots app, and targets “next generation” of users
Days after releasing its Q3 earnings, in which revenue and income numbers showed stability, SiriusXM is hoping to expand its usage footprint by lowering the subscription cost for streaming and in-car listening. Click for an industry-wide subscription price comparison and other details. Continue Reading