Jelli’s SpotPlan ad-buying platform gives broadcast buyers digital tools

Jelli has completed its transformation from a listening app to an ad platform with today’s announcement of SpotPlan, which Jelli claims is the first programmatic advertising platform for radio. Programmatic ad-buying is well-established on the Web at large, and is used for planning ad campaigns in streaming audio. Continue Reading

[vc_row][vc_column width=”1/4″][vc_column_text] [/vc_column_text][vc_single_image image=”4955″ img_link_target=”_blank” img_size=”medium” img_link=”http://www.dot.fm/”][vc_single_image image=”4992″ img_link_target=”_blank” img_size=”medium” img_link=”http://www.radionomy.com/en”][vc_single_image image=”4971″ img_link_target=”_blank” img_size=”medium” img_link=”http://tritondigital.com/”][vc_single_image image=”4970″ img_link_target=”_blank” img_size=”medium” img_link=”http://www.a-ware.com/”][vc_single_image image=”4959″ img_link_target=”_blank” img_size=”medium” img_link=”http://www.targetspot.com”][vc_single_image image=”4978″ img_link_target=”_blank” img_size=”medium” img_link=”http://www.abacast.com”][vc_single_image image=”4975″ img_link_target=”_blank” img_size=”medium” img_link=”http://www.nielsen.com/us/en.html”][vc_single_image image=”4981″ img_link_target=”_blank” img_size=”medium” img_link=”http://www.nielsen.com/us/en.html”][vc_single_image image=”4982″ img_link_target=”_blank” img_size=”medium” img_link=”http://tunein.com/”][vc_single_image image=”4985″… Continue Reading

The frontier of targeted ads in streaming music

Streaming music is gaining popularity fast, but lags behind the web in understanding its users.

Internet content sites can tag, track, and categorize people as they move about the web, creating deep and accurate user profiles that follow most of us as we move among digital properties. Combined with programmatic ad buying, it means that when a user visits a certain website for the first time, that site can display an ad that is more-or-less precisely relevant to that user. Advertisers pay more for effective targeting. Continue Reading