IAB Australia survey finds growing interest in podcast, streaming advertising

Posted on by Anna Washenko

IAB Australia has released its latest audio advertising report. The top takeaways point to continuing growth in the digital audio ad space, an interest in exploring new formats in streaming audio and podcasts. “With the explosion of podcasting at both a content & consumer levels, I expect to see more brands stepping in but the opportunity is in brand integration and not spots and dots,” IAB Australia CEO Vijay Solanki said. Continue Reading →

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RadioPublic calculator shows the pros and cons of today’s podcast advertising

Posted on by Anna Washenko

RadioPublic introduced a Paid Listens program at the beginning of the month, and the podcast company is expanding its resources in this campaign to ensure more podcasters generate revenue. The business has added a calculator to its website that lays out the arithmetic behind potential Paid Listen earnings. Continue Reading →

Webcast listening steady in December; leaders led (Triton Webcast Metrics)

Posted on by Brad Hill

In the December report of Triton Digital’s Webcast Metrics Top 20 Ranker, overall stream listening remained steady from the previous month. The three leaders — Pandora, Spotify, and iHeartRadio — each gained a single percentage in Average Active Sessions (Triton’s AAS metric). Spotify continued its chase of Pandora. Continue Reading →