AI-based audio advertising company Instreamatic performed audience research which compared a generic ad campaign with a personalized ad campaign. The personalized ads were generated by AI. Both campaigns lifted key brand metrics, but the personalized AI ads did so more vigorously. Click for details. Continue Reading
— Iterating The Future (Rockie Thomas)
— A Single Symbiotic Place (Libsyn)
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Audio research and analytics platform Veritonic is well known for its knowledge and solutions in audio, notably in podcasting. Today we learn more of the company’s capabilities in analyzing and optimizing video podcasts. Veritonic says its platform offers advanced audio analytics that can be applied to video podcasts, such as tone, emotional resonance, and content effectiveness. Click to know more. Continue Reading
— Like A Gift (Spotify Wrapped)
— Staying Current (Magellan AI)
— Level Of Interest (A Google Search Comparison)
— Another Hill Climbed (Brian Lakamp) Continue Reading
In his latest guest column, Amplifi Media chief Steve Goldstein dishes a year-end review of podcasting in 2024. From the election to YouTube’s ravenous appetite. From Spotify’s envy to radio companies on edge. From public radio’s erosion to Sirius XM’s pivot. From subscriptions to audiobooks. This is a year-end must-read. Settle in. Continue Reading
In most of the podcast consumer studies we receive, two main measurement types are prioritized: Size of audience, and how those audiences respond to ads. In the just-released The Canadian Podcast Listener (CPL), an annual report produced by Canadian audio research firm Signal Hill Insights, both points are boldly surfaced in the public research summary. Click for details, graphs, and link to the public deck. Continue Reading
We thought it would be interesting to make a list of lists — specifically, year-end top-10 lists of best True Crime podcasts, 2024. True Crime is a venerable podcast category, one progenitor of which was the Serial podcast. Click for the big graphic. Continue Reading
— Staying Current (Magellan AI)
— Level Of Interest (A Google Search Comparison)
— Another Hill Climbed (Brian Lakamp) Continue Reading
In the monthly reckoning by Livewire Labs, we learn that Spotify for Creators remains (unsurprisingly) the top hosting platform for November. Spreaker, as #2, continues its rise after overtaking third-place Buzzsprout in April. The #1 and #2 podcast hosts have been converging toward each other for a few months, based on number of new episodes published per month. Continue Reading
Edison Research has released its Top 25 Podcasts in the UK for Q3 2024. Edison’s Podcast Metrics product is unique in that it is not dependent on podcast download data and does not require podcast networks to opt into its service — so, any podcast is a candidate for listing. Edison surveyed a minimum of 2,000 weekly podcast listeners in the UK. Click for results and RAIN’s year-over-year comparison. Continue Reading
This holiday season, AccuRadio, one of the world’s leading online radio services, is stepping up to protect listeners from the ultimate seasonal pitfall: Hearing the song “The Little Drummer Boy.”
“We have a foolproof plan to help our listeners stay safe from that song this holiday season,” announced Kurt Hanson, Founder and CEO of AccuRadio.
AccuRadio’s initiative supports the Little Drummer Boy Challenge — a playful annual game in which countless holiday music lovers aim to avoid hearing “The Little Drummer Boy” for as long as possible, from 12:01am local time on Black Friday through 11:59pm on December 23rd.
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Triton Digital released the October edition of its US Podcast Ranker, listing the top 150 shows. The default sorting of this list is by weekly average downloads, and that is the metric we use here. Click for month-over-month and year-over year for the top shows. Continue Reading