In the monthly reckoning by Livewire Labs, we learn that Spotify for Creators remains (unsurprisingly) the top hosting platform for November. Spreaker, as #2, continues its rise after overtaking third-place Buzzsprout in April.
The metrics shared in this article are based on new episodes published by each podcast company. Livewire notes that it independently verifies each of those episodes — the company uses the exact media file URL to identify the host; the data are not based on the feed URL domain, which the company says can lead to undercounting hosts that offer custom domains.
As seen in the graph below, Sptotify hit its apex in February, taking 31.2% of the hosting market. Spreaker accounted for 4.7% that month.
The two trendlines have moved toward each other like attracting magnets in the months since. In November Spotify claimed 23/7%, and Spreaker had gained ground to 12/7%. (Third-place Buzzsprout dipped to 6.7%.)
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