RAIN Notes: Thursday, November 4
Acast adds 31,000-show catalog to Podchaser for social discovery
Social podcast discovery platform Podchaser will ingest the entire catalog 31,000 podcasts from global podcast platform and marketplace Acast. Podchaser is sometimes called the IMDB of podcasts, and provides rating and reviews, creator and guest credits, user-curated playlists, and other social sharing and discovery features. Continue Reading
A ranking shuffle as pod networks reconfigure in Q3 Media Monitors list
Multiple changes give the latest Media Monitors Top Podcast Networks list a new look. The quarterly list shrinks from 15 top networks to 10 in the Q3 edition of the consumer survey of most-played podcasts. We chart new entries and renamed networks in RAIN’s graphic analysis of 2021 lists. Continue Reading
36% of Black Americans listen to podcasts monthly: New research (Edison, SXM, Mindshare)
“Black listeners are closing the gap with the general market.” That’s a general insight driving a new consumer survey study fielded by Edison Research and supported by SXM Media and media agency Mindshare. The Black Podcast Listener Report will be presented via webinar on Tuesday, November 16. Click for a early data nibbles and link to free registration. Continue Reading
Dan Misener: The mysterious case of the overlapping Apple Podcasts categories
by Dan Misener
“Give us a clue… assign your show a secondary category.” That’s the well-researched recommendation from guest columnist Dan Misener of branded poddcast studio Pacific Content. Crunching numbers reveals data-centric reasons why podcaster creators should help listeners find them by sharpening the show’s category definition. Continue Reading
RAIN Notes: Wednesday, November 3
Jottings of Note
— Mad Scientist Myth Busting (Bryan Barletta)
— Port It Over (Deezer)
— Smart Car (Land Rover)
iHeartRadio launches four-ep “Black and Inspired” podcast series
iHeartMedia has launched iHeartRadio’s Black and Inspired HBCU Celebration, a four-episode podcast series that celebrates Black culture and the alumni community of Historically Black Colleges and Universities (HBCU). The first episode has dropped. Continue Reading
PRX adds podcasts to Audacy
Public media organization PRX today announced podcasts from its award-winning portfolio are now available free to audiences via Audacy, on the multi-platform audio company’s digital platform. Audacy has been piling content into its app recently. Click for more info. Continue Reading
Amazon Music launches interactive transcripts to selected podcasts; we review
Amazon Music has introduced synchronized, navigable transcripts to selected podcasts. We test the new feature, and find it well executed on the whole, delightful to use, and an important usability innovation. Click for details. Continue Reading
Edison/NPR plan new edition of The Spoken Word Audio Report
Spoken word audio is a distinct media category. How much has it increased in the last year? “It’s a lot!” hints Edison Research and partner NPR. The industry will get that number and a raft of others in the new edition of The Spoken Word Audio Report, presented as a live webinar. Click for details and free registration. Continue Reading
RAIN Notes: Tuesday, November 2
Jottings of Note
— Shifting Conversation (Afros & Audio)
— Deep Cover (Cumulus Media & Imperative Ent.)
— Two out of Three (Eric Nuzum)
Veritonic adds brand lift measurement to its AI stack; podcast case study
Veritonic has sent around notice of an addition to the analytics company’s audio advertising effectiveness reporting — it is brand lift, the recollection and perception of a brand and its messaging. Launch partner Katz Digital Audio used the new technology in a podcast campaign purchased by a U.S. state to increase Covid vaccination favorability. Click through for the case study. Continue Reading