RAIN Notes: Thursday, May 19
Jottings of Note
— Untangling (Spotify)
— A Return to Audio (New York Times)
— Back in the Day (SiriusXM)
Podcast spending +13% in Q1: Magellan Benchmark Report Q1 2022
Podcast ad spending continued to grow with a 13% rise in Q1, according to Magellan AI’s Podcast Advertising Benchmark Report. Click through for key findings, more metrics, and a link to the free report. Continue Reading
“Entertain for emotional gain” and other insights from Podcast Download Spring 2022 report
In a sprawling, deeply researched report, Cumulus Media and Signal Hill Insights deliver podcast listener statistics and preferences, and recommendations to podcast advertisers. Continue Reading
AM/FM listening “slowly trending down” — Techsurvey 2022
In the 2022 edition of Techsurvey, an annual consumer survey study performed by Jacobs Media, the title “Radio: A Return to “Normal?” refers to post-Covid listening trends, while investigating whether “normal” now includes broader and more enduring changes in audio consumption habits. Continue Reading
Apple’s new Delegated Delivery creates single publishing process for free and subscription podcasts
Apple announced a new feature for podcast publishers called Apple Podcasts Delegated Delivery. It enables podcast owners to place free and/or subscription podcasts onto the platform in an operation which significantly streamlines the current process. Delegated Delivery (which sounds to us like some kind of diplomatic envoy) will be launched in the fall. Click for details and Apple’s comments to RAIN. Continue Reading
SXM Media heads Top Podcast Networks list from Edison
In the most recent report from the newly renamed Edison Podcast Metrics division of Edison Research, we learn of the top 30 U.S. podcast networks, by reach, according to Edison’s survey-based tabulation. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. As a result, this list is exceptionally interesting to peruse. (SXM Media is #1. PodcastOne is #15. Click for the rest.) Continue Reading
Australian podcast ad spend jumped up in Q1; 15 top spenders listed
iHeartPodcast Network Australia, operated by media group ARN, has partnered with Magellan AI to quantify ad spend, and the top spenders, in the Aussie market during Q1. The headline number: Overall ad spend on podcasts grew 52% in Q1, year over year. Click for more metrics and the top spenders list.
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Quill Podcasting launches CoHost and survey results: Podcasters need more audience growth
Podcast ad agency Quill (whose awards program we covered in March) has launched a new podcast hosting platform called CoHost, and inaugurated the service with a survey of 155 podcasters. Click for key learnings and service points. Continue Reading
Covid is over for podcast listeners; good news for podcast advertisers
The title of this piece over generalizes about Covid, but a newly released “Podcasting Today; Insight for Advertisers” study from Nielsen makes the broad point: Podcast listeners say they resuming pre-Covid activities that include purchases of products and services, and that is clearly good for podcast advertisers. Click for some stats and graphs. Continue Reading
RAIN Notes: Friday, May 13
Jottings of Note
— Globalized (Acast)
— Setting Direction (WNYC Studios)
— Incoming CFO (TuneIn)
Edison Top 50 Podcasts: More new additions than previous lists
Edison Research released its Top 50 Most Listened To Podcasts list for the 4-quarter span of Q2/2021 through Q1/2022. In RAIN’s tracking of these lists, we see six new additions, compared to four new podcasts in the previous list, and three new shows in the list before that. Click through for the visual comparison.
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Steve Goldstein: Podcasting’s Biggest Challenge is Listener Retention
by Steve Goldstein
In the latest guest column from Steve Goldstein, he observes the limited shelf space in podcasting: “In podcasting, the average listener gets to five shows each week. That’s it. For many, time is not elastic.” There is an ABCD solution. Continue Reading