RAIN Notes: Wednesday, January 19
Jottings of Note, smart speaker edition
— Tinkerers (Tinkercast)
— Keeping the Window Open (Threshold)
— Audio Illustrations (iHR + Sports Illustrated)
ABC News “Start Here” celebrates 1,000 episodes; Brad Mielke shares his pillow prowess
ABC News is celebrating the 1,000th episode of its daily news podcast, Start Here, hosted by veteran audio journalist, Edward R. Murrow award-winner, and RAIN Summit keynoter Brad Mielke. We asked Brad about recording in the field; he told us all about soft tech. Click for details and a photo. Continue Reading
Acast launches data-driven growth mentoring for its Creator Network podcasts
Podcast hosting and advertising company Acast has added a specialized division to increase audience growth in its Acast Creator Network. Acast is calling it a “growth division,” and has staffed it with employees in the UK, US, and home country Sweden. Continue Reading
Steve Goldstein: Ask These 9 Questions to Determine Whether Your Business Should Have a Branded Podcast
by Steve Goldstein
Guest columnist Steve Goldstein follows up yesterday’s exploration of why so many branded podcasts fail. Today, a checklist to determine whether your company, or any company, should have a branded podcast. One of them: “Can you think of 10 episode topics?” Continue Reading
PBS enters podcasting with two shows distributed by PRX
Public Broadcasting Service (PBS), the major distribution hub for bublic television programming, is entering the podcast sphere with two podcasts derived from two TV shows derived from PBS Digital Studios — the online video production house within PBS. Continue Reading
Steve Goldstein: Why So Many Branded Podcasts Fail
by Steve Goldstein In his latest column, veteran podcast executive producer Steve Goldstein provides a tutorial on how to conceive and plan a branded podcast. And good news — this is just Part 1 of a two-parter. Part 2 tomorrow. Continue Reading
RAIN Notes: Friday, January 14
Jottings of Note, smart speaker edition
— BIG Award (Black Information NEtwork)
— No Pete Rose (Podcast Hall of Fame)
— Undead (Echoverse)
CBC winter podcast lineup: Paradise, dating stories, and more
CBC, Canada’s public broadcasting company, has announced a winter podcast season. Click through for titles, descriptions, links, and a link to the entire CBC podcast portfolio. Continue Reading
RAIN Notes: Thursday, January 13
Jottings of Note, smart speaker edition
— Emphasis on Building (iHeartMedia)
— ReminiSNL (Cadence13)
— A Back Catalog for the Ages (The Kitchen Sisters)
Jeff Vidler: How Can the Podcast Industry Best Manage the Ad Revenue Boom?
by Jeff Vidler
In his latest guest column, Jeff Vidler contemplates U.S. ad spend on podcasting has nearly doubled every two years since 2015. Listeners are receptive. The blend of advertisers is changing, and so are ad types. The highly successful host-read ad is difficult to scale. As podcasting steers toward programmatic, Jeff examines new formats and campaign types. Continue Reading
Unbounce acquires LeadsRx, sharpening its marketing attribution service across audio channels
Conversion intelligence platform Unbounce has bought LeadsRx, a marketing analytics software and service company founded in 2015. LeadsRx operates with a focus on digital, radio, podcasts, streaming services, and TV. Continue Reading
iHeartMedia plants a stake in the meta era with VR and tokenization plans
In what Chairman/CEO Bob Pittman calls “a unique opportunity,” and Digital Audio Group CEO Conal Byrne calls “the incredible potential of web3,” iHeartMedia announced its intention to develop “meta” experiences on the Roblox platform. There is an emphasis on tokenized communities — click through for more on that. Continue Reading