Interviews with, and contributions from, the most perceptive voices in the online audio industry.
Is streaming a winner-take-all market? Bob Lefsetz recently implied that, and guest columnist Mike Spinelli offers strategic thoughts targeted to specialized streaming services. Rather than attract every listener in the world, optimize the service around core specialty audiences. Continue Reading
Guest columnist Larry Rosin examines trendlines of streaming growth as measured by Triton Digital’s monthly Webcast Metrics report. Continue Reading
Roger Lanctot is Associate Director of Strategy Analytics, and a thought leader in the connected-car space. In this guest article, he discusses the value of AM/FM radio on the dashboard. “Cars may be losing their CD players, but cars will definitely have radios in 2015. The only problem is that you may not be able to find the radio…” Continue Reading
RAIN is pleased to present 43 predictions from 21 thought-leading guest futurists: Continue Reading
Midia Research founder Mark Mulligan analyzes the “freemium” space by comparing YouTube (and its new Music Key subscription service) to Spotify and Pandora. YouTube has changed from a marketing tool to a full-fledged listening destination, the author asserts, and should be modeled more like Pandora than Spotify. Continue Reading
When the New York Times referred to music consumption as a “culture of free,” XAPPmedia CMO Bret Kinsella took to his keyboard to compose a sharp rebuttal. “Don’t fall for the narrative,” he cautions. Continue Reading
Patrick Reynolds, Chief Strategy Officer of Triton Digital, and a featured speaker at RAIN Summit Europe, reflects on the Summit experience. Soundtrack provided. Continue Reading
David Oxenford explains potential impacts and consequences of the latest pre-1972 copyright court action. “All music users that play oldies, whether the businesses be digital music services, radio stations, bars and restaurants or retail outlets, need to be carefully following the action in this case.” Continue Reading
Thought leader and guest contributor Mark Mulligan looks at just-launched YouTube Music Key, and digs into a series of questions about artist response, the fate of music video service Vevo, the potentially changing price point of music subscription, and a YouTube identity crisis. Continue Reading
Noncommercial webcasters are often forgotten in the discussion of the current proceeding to set Internet radio sound recording royalties. But, along with the royalties for commercial webcasters, the current Copyright Royalty Board proceeding will also set the rates for noncommercial webcasters. Broadcast attorney and frequent guest contributor David Oxenford explains everything. Continue Reading
Roger Lanctot is Associate Director of Strategy Analytics, and a thought leader in the connected-car space. In this guest article, he discusses the competitive in-car triangle of AM/FM, Pandora, and Sirius XM. Continue Reading
Many in the advertising world think of Big Data as a damper to the creative process and the cause of the “wind tunnel” effect. What they don’t realize is that Big Data is more likely to become marketing’s biggest ally than its mortal enemy. Guest column by Bret Kinsella of XAPPmedia. Continue Reading