Comprehensive coverage of the podcasting industry and its business ecosystem.
The average cost per thousand (CPM) for podcast ads moved downward in June, across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $23.03, lowering from the May average of $23.47. Click through for the long trend chart. Continue Reading
In the latest edition of its Weekly Insights, Edison Research asks, “How many shows to reach the majority of podcast listeners in the U.S.?” The answer(s) illustrate the power of the short tail, and the depth of the long tail. Click for details and a graphic illustration. Continue Reading
“Identifying a medium’s return on ad spend (ROAS) is tricky.” That’s how Acast forthrightly introduces its new survey: Podcast’s Return on Ad Spend.To help identify how effective podcasts are on this metric in 2023, Acast Intelligence ran a study with 250 advertisers/marketers who have spent money on multiple podcast campaigns before. Click for multiple results, graphs, and the download link. Continue Reading
Edison Research announced the launch of Edison Podcast Metrics UK, today at the Podcast Show 2023 taking place in London. There are many podcast rankers. But Edison Podcast Metrics claims uniqueness based on its survey model. Click through for the details about that, and a leak of leading podcasts in the UK at this point in the survey. Continue Reading
The every-four-weeks Podcast Ranker series from Triton Digital offers the felicitous ability to view the 100-place list by podcast, sales network, and sales representation. Click through for the top 10 results, explanations of the sorting options, and a link to the real thing. Continue Reading
by Steve Goldstein
In his latest guest column, Steve Goldstein provides the most insightful and comprehensive analysis of the new NYT Audio app that we have seen (including ours). “There is a virtual mobile graveyard loaded with podcast apps that promised everything from socialization to audio clipping to better recommendations.” Can The New York Times succeed? A must read. Continue Reading
Audio analytics and research company Veritonic surveyed 598 18+ individuals in April, all of whom listen to streaming audio and podcasting at least monthly. The goal was to discover summertime listening preferences and habits. Click through for details and graphics.
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Spotify is reporting that its podtech subsidiary Megaphone has acquired a new client in the Goalhanger podcast network. Goalhanger published non-fiction shows with a focus on history. The network’s website displays eight titles. Goalhanger self-identifies as “the UK’s largest independent podcast company.” Continue Reading
From a large-scale survey (5,132 U.S. adults surveyed in December), the Pew Research Center has released results about the popularity of podcasts and the habits of listeners. It’s a big study with deep analysis provided by Pew. We cover key takeaways and a couple of nuances. Click for metrics, graphics, and a link to the full study. Continue Reading
YAP Media Founder and CEO Hala Taha kindly sent RAIN News the presentation deck she delivered at the IAB Podcast Upfront last week. YAP Media was founded around the Young and Profiting podcast, created and hosted by Taha. The YAP network has grown to 15 podcasts. The deck is notable for the range of data sources cited across 23 slides. Click for details, selected slides, and a download link. Continue Reading
In 2019 Google introduced direct podcast playback within Google search results that year. We thought it was a terrific innovation that could significantly grow the “ever listened to a podcast” population in research surveys. In Q1 of this year Google disappointingly (in our opinion) removed that feature from Google Search. We test how Google represents podcasts in mobile and desktop. Click for screenshots. Continue Reading
Calling it “groundbreaking technology,” AI audio advertising platform Instreamatic is promoting its Contextual Audio Ads product. Today’s PR promotes two key features. Using AI, a near-infinite number of customization can be made for accurate targeting. Also, AI-cloned celebrity voices are available. Click for details and Instreamatic’s video demonstration. Continue Reading