Comprehensive coverage of the podcasting industry and its business ecosystem.
The latest Podcasting Today report from Nielsen leverages the company’s Scarborough Podcast Buying Power resources to create Nielsen Podcast today 2023. In it, Nielsen tells a relentless story of growth: More listeners, more time spent, more podcasts consumed. Click for metrics, charts, and a download link. Continue Reading
Sounds Profitable has released a revealing study of podcast listeners: The Podcast Landscape. Ninety-five percent of respondents, whether they were listeners or not, were familiar with the term podcasting. Not everybody is a listener, but this research defines a cohort of “Persuadables” and delivers a raft of metrics about them. Continue Reading
Podcast content/advertising platform is announcing what it calls a groundbreaking educational program. Targeted to high school and college educators and students, it aims to “revolutionize podcast education.” Additionally, Libsyn has created a fellowship for a graduate student at NYU. Click for details. Continue Reading
Acast announces a new podcast called Your Mama’s Kitchen, spawned from the company’s partnership with Higher Ground, the podcast company launched by Michelle and Barack Obama. Acast announced its sales and distribution deal with Higher Ground in April. This new show is the first result of that alliance. Click for details and a link to listen. Continue Reading
How do advertisers regard podcasting as a potential marketing medium? Where are they in that thinking, from discussion to action? Those are the questions addressed in the latest Cumulus Media / Westwood One research — Advertiser Perceptions: The state of podcast advertising, a nine-year tracking study. Click for results, graphs, key points, and a download link. Continue Reading
Triton Digital’s July Canada Podcast Ranker demonstrates exceptional stability, for better or worse, as not a single new podcast entered the 100-listing ranker from June. (However, five podcasts returned to the list after being knocked off it for some period.)… Continue Reading
In Los Angeles, a startup called LiveRead formally launches today, promoting process integration as a central distinguishing feature which simplifies audio advertising, reduces errors, lowers costs, and reduces barriers to entry. Continue Reading
Spotify today unleashed a fusillade of features targeted to its enterprise podcast customers, and to independent creators in the Spotify for Podcasters program. Fulfilling hints made in March, the company is now rolling out several publishing enhancements: Show page customization will… Continue Reading
A new Coleman Insights / Amplifi Media survey, respondents were asked to compare their podcast listening experience across YouTube, Spotify, and Apple. YouTube shines in these opinion snapshots. The study is sponsored by Locked On Network, which publishes its audio podcasts comprehensively on YouTube. Continue Reading
At Podcast Movement, Google product lead Steve McLendon announced important product development in the platform’s podcast presentation. Click for details. Continue Reading
LiveOne is a Nasdaq-traded entity, but PodcastOne stock will live on one of many public exchanges, some of which are affiliated with Nasdaq. Click for details.
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Apple has news for podcasters as Podcast Movement begins in Denver today. In one of the most feature-laden upgrades we’ve ever seen, three new (and important in our view) tools are added to Apple for podcasters. Click for details, descriptions, and screenshots. Continue Reading