Comprehensive coverage of the podcasting industry and its business ecosystem.
Audio intelligence company Veritonic got interested in political ads in podcasts, and fielded a survey of 333 18+ people in the U.S. All participants self-reported as podcast listeners, and registered voters. The topic at hand: How these podcast listeners feel about political ads, and ads in general. Click for graphics and study link. Continue Reading
Podchaser, an Acast subsidiary, announces the launch of a new technology which can assist hosting providers, ad platforms, and other marketplaces to enhance ad targeting. The offering is called Collections+, and reportedly uses AI to sort podcasts into verticals useful to advertisers and marketers. The product expands the number and range of podcasts which can be effectively targeted by advertisers. Continue Reading
In this substantial piece of work, conducted by MARU/Matchbox in April, the focus is on profiling heavy podcast consumers who listen weekly. The survey questions how they listen, their preferred platforms, how video fits in, and their attitudes toward podcast advertising. The result is a rich, multi-faced, detailed portrait of the podcast consumer market. Click for highlights and the study link. Continue Reading
We see an interesting trend developing in the podcast metrics published by Listen Notes. On one hand, we note that the month of May saw the lowest new podcast production in a year. At the same time, abandoned podcasts are low in number, indicating stability in the creative market. Continue Reading
SXM Media, sponsor of an Edison Research study of Gen Z podcast listening, has spilled a substantial amount of information in advance of the official webinar presentation on June 15. The premise is that Gen Z is an elusive population group with unique characteristics, and that Gen Z’ers are eager and attentive podcast consumers. A surprising wealth of data are previewed. Click for details and a link to more. Continue Reading
In a new survey report produced by CoHost with Quill Inc., we learn that developing better podcast ROI metrics is the most predicted five-year trend. The survey queried 46 podcast agencies about their resources, methods, and challenges. There is much more to this meaty report, including reams of quotations. Click through for key takeaways, graphics, and more. Continue Reading
The average cost per thousand (CPM) for podcast ads moved downward in June, across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $23.03, lowering from the May average of $23.47. Click through for the long trend chart. Continue Reading
In the latest edition of its Weekly Insights, Edison Research asks, “How many shows to reach the majority of podcast listeners in the U.S.?” The answer(s) illustrate the power of the short tail, and the depth of the long tail. Click for details and a graphic illustration. Continue Reading
“Identifying a medium’s return on ad spend (ROAS) is tricky.” That’s how Acast forthrightly introduces its new survey: Podcast’s Return on Ad Spend.To help identify how effective podcasts are on this metric in 2023, Acast Intelligence ran a study with 250 advertisers/marketers who have spent money on multiple podcast campaigns before. Click for multiple results, graphs, and the download link. Continue Reading
Edison Research announced the launch of Edison Podcast Metrics UK, today at the Podcast Show 2023 taking place in London. There are many podcast rankers. But Edison Podcast Metrics claims uniqueness based on its survey model. Click through for the details about that, and a leak of leading podcasts in the UK at this point in the survey. Continue Reading
The every-four-weeks Podcast Ranker series from Triton Digital offers the felicitous ability to view the 100-place list by podcast, sales network, and sales representation. Click through for the top 10 results, explanations of the sorting options, and a link to the real thing. Continue Reading
by Steve Goldstein
In his latest guest column, Steve Goldstein provides the most insightful and comprehensive analysis of the new NYT Audio app that we have seen (including ours). “There is a virtual mobile graveyard loaded with podcast apps that promised everything from socialization to audio clipping to better recommendations.” Can The New York Times succeed? A must read. Continue Reading