Comprehensive coverage of the podcasting industry and its business ecosystem.
How do advertisers regard podcasting as a potential marketing medium? Where are they in that thinking, from discussion to action? Those are the questions addressed in the latest Cumulus Media / Westwood One research — Advertiser Perceptions: The state of podcast advertising, a nine-year tracking study. Click for results, graphs, key points, and a download link. Continue Reading
Triton Digital’s July Canada Podcast Ranker demonstrates exceptional stability, for better or worse, as not a single new podcast entered the 100-listing ranker from June. (However, five podcasts returned to the list after being knocked off it for some period.)… Continue Reading
In Los Angeles, a startup called LiveRead formally launches today, promoting process integration as a central distinguishing feature which simplifies audio advertising, reduces errors, lowers costs, and reduces barriers to entry. Continue Reading
Spotify today unleashed a fusillade of features targeted to its enterprise podcast customers, and to independent creators in the Spotify for Podcasters program. Fulfilling hints made in March, the company is now rolling out several publishing enhancements: Show page customization will… Continue Reading
A new Coleman Insights / Amplifi Media survey, respondents were asked to compare their podcast listening experience across YouTube, Spotify, and Apple. YouTube shines in these opinion snapshots. The study is sponsored by Locked On Network, which publishes its audio podcasts comprehensively on YouTube. Continue Reading
At Podcast Movement, Google product lead Steve McLendon announced important product development in the platform’s podcast presentation. Click for details. Continue Reading
LiveOne is a Nasdaq-traded entity, but PodcastOne stock will live on one of many public exchanges, some of which are affiliated with Nasdaq. Click for details.
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Apple has news for podcasters as Podcast Movement begins in Denver today. In one of the most feature-laden upgrades we’ve ever seen, three new (and important in our view) tools are added to Apple for podcasters. Click for details, descriptions, and screenshots. Continue Reading
Acast has selected Podscribe as its “preferred attribution partner” in all markets. It’s a meaningful and sweeping endorsement of Podscribe’s performance analytics in podcast advertising. The other half of that handshake appears to be a back-of-hand reference to Spotify’s Ad Analytics tool which launched just two months ago. Continue Reading
Audacy has separated from an ad-sales agreement with American Public Media, clarifying a remark made by Audacy CEO David Field in a recently published quarterly earning statement. No reason or explanation has yet emerged. But in Audacy’s Q2 earning statement, David Field referred to an unnamed break-up which he called “onerous.” Click for details. Continue Reading
Leading podcast entrepreneur and Spotify star Alex Cooper, creator of Call Her Daddy, is forming a podcast company with her fiancee Matt Kaplan (Founder/CEO of ACE Entertainment). The company is called The Unwell Network. This enterprise does not change Cooper’s exclusive licensing of Call Her Daddy on Spotify. Continue Reading
Spotify has built a new piece of linkage between the streaming giant’s platform and Patreon, where many subscription podcasts are managed. The new connectivity allows Patreon subscribers to access their paid-for podcasts within the Spotify app. Continue Reading