Comprehensive coverage of the podcasting industry and its business ecosystem.
Podcasting and audio company Acast has expanded its partnership with AdsWizz, with plans to use its AudioServe technology to power audio ad campaign management and optimization. Acast has been using AdsWizz’s AudioMax service to enable programmatic buying for its advertisers since last July. Continue Reading
Podcast startup CastBox is hopping on the original production bandwagon. The company announced the launch of a new show called Off Track with Hinch and Rossi. The podcast is a collaboration between CastBox and Podglomerate, with support from Indycar. Continue Reading
The BBC will reportedly be getting a new role of podcast commissioner. Bob Shennan, the BBC Director of Radio and Music, announced at the Radiodays Europe conference that the broadcaster is “about to announce” the new role, which will focus on cultivating content beyond the station brands. The effort is aimed at reaching new and young audiences. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Another blow for AM radio, and a blog post on the honesty of modern radio, plus much more. Continue Reading
Panoply Media has entered a new partnership to provide distribution and monetization services for HowStuffWorks’ podcasts. HowStuffWorks will use Panoply’s Megaphone technology for publishing, distributing, and dynamically inserting ads into shows. Megaphone will also provide performance metrics for all episodes of HowStuffWorks’ shows. Continue Reading
Podcast hosting platform Podomatic announced a new distribution option for its shows. Independent podcasts on Podomatic now have the option of being available to listeners on Spotify. Continue Reading
The first two episodes are now available for Wolverine: The Long Night, Marvel and Stitcher’s scripted podcast collaboration. The show marks the first-ever scripted podcast for the venerable comics and entertainment company. The ten-episode series will be available on Stitcher’s premium service before a broad release across other podcast platforms this fall. Continue Reading
The New York Times is launching a new podcast that marks its audio team’s first foray into narrative non-fiction. The audio documentary, titled Caliphate, will seek answers and context about ISIS and its role in the Middle East. Episodes will be released in the spring, and New York Times subscribers will receive early access to the series. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Infinite Dial 2018 examines the latest U.S. audio trends. Andover Radio and digital-first stations. Continue Reading
Voxmatic is looking to put voice commands into the hands of podcasters large and small. The business has launched a free platform for the creation personal skills on the Amazon Alexa platform for podcasters. Its starter kit offers individual skill/flash briefing publishing. It plans to add a professional package later this year. Continue Reading
Brief news items and worthy reads from around the web: Apple developing high-end headphones. Growth of branded podcasts. AI creates an infinite podcast. Continue Reading
E.W. Scripps hosted its earnings conference call for Q4 2017, and the discussion included details about the Midroll Media podcasting company. Midroll generated $5 million out of the $53 million in total revenue from Scripps’ National Media group. Continue Reading