IAB Australia releases updated podcast measurement guidelines; refers to IAB US work

The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading

Podtrac makes statement of IAB podcast measurement standard compliance

As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading

James Cridland’s Future of Radio: DAB in Germany; Radio up in New Zealand; Entercom’s ‘shiny new toy’ issue

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Updates from the radio and audio industry come from Germany, New Zealand, South Africa, and much more. Continue Reading