Comprehensive coverage of the podcasting industry and its business ecosystem.
Westwood One, the audio network owned by Cumulus Media, has entered a podcasting partnership with the Associated Press. Under their arrangement, Westwood One will exclusively distribute, monetize, and market three of the AP’s podcasts. Continue Reading
Targetspot has entered a partnership with Radio France in support of the broadcaster’s public health campaign. Beginning in November, Radio France launched a geographically targeted health prevention campaign in its podcasts. Continue Reading
Google Assistant has been updated with several quality of life improvements. In addition to new voice commands for retrieving and sharing photos, and for updating notes and lists, the platform now offers topical search for podcasts. We tested it. Continue Reading
As podcasts secure bigger and more influential fan bases, shows and their creators have been able to land even more impressive deals. The latest is for Karen Kilgariff and Georgia Hardstark, the brains behind My Favorite Murder. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Articles about customer service from stations, a competition from Ghana, and an election blind date. Continue Reading
The Pulitzer board announced that next year, it will offer a new prize were podcasts will be eligible. The Pulitzer Prize for Audio Reporting will be awarded in 2020 “for a distinguished example of audio journalism that serves the public interest, characterized by revelatory reporting and illuminating storytelling.” Continue Reading
by Dan Misener
Pacific Content’s head of audience development tracks the year’s trends in podcast episode length. He observes some overall trends as well as break-downs by category. Continue Reading
Podtrac released its ranking of the top podcast publishers for November. With the beginning of the year-end holiday season, all ten of the top publishers saw a dip in U.S. unique monthly audience from October. The analytics company noted that November 2018 had a similar contraction in listening. Continue Reading
Acast has expanded its podcasting operations into Ireland. The company launched an office in Dublin that will be led by Micheál Scully as key account director. Scully has 15 years of experience in the Irish media industry. Continue Reading
Sony has been making deals in the podcast space, and it has spent the past several months assembling a team to help drive those partnerships. A leaked internal memo introduced four executives for the Sony Music Entertainment offices in New York who will focus on the company’s efforts in podcasting. Continue Reading
The latest startup in the podcast business is promising monetization through sponsorships rather than pre-recorded ads. Podcorn has officially launched its service for podcasters to acquire in-broadcast sponsorships. The strategy takes its inspiration from influencer marketing. Continue Reading
Podtrac released a special ranker of the top new podcasts released during 2019. Wondery had an impressive showing in the ranker, with eight podcasts in the top 20, mostly investigative projects with partners such as Bloomberg and the Los Angeles Times. Continue Reading