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Acast expands global footprint with new office in Ireland

Acast has expanded its podcasting operations into Ireland. The company launched an office in Dublin that will be led by Micheál Scully as key account director. Scully has 15 years of experience in the Irish media industry, including jobs at Google, Electric Media, and DoneDeal. He will lead sales for Ireland alongside Jennifer Dollard, Acast’s podcast manager for the market.

The business already has an audience of more than 1.1 million weekly listeners in Ireland for its podcast roster. It has been collaborating with local partners to manage its Irish podcaster and advertiser portfolio, but those responsibilities will now be offered through the Dublin office.

“In the past two years, Irish podcast listenership has skyrocketed — thanks to both increased awareness of podcasting, and the amount of world-class content being created by Iocal independent talents and media powerhouses such as the BBC, the Guardian and The Economist,” Scully said. “But Irish marketing spend has yet to catch up. I’m here to expand on existing Acast relationships, build new ones, and support our investment in Ireland — growing the Irish podcast industry for everyone involved.”

“Ireland is a burgeoning market for Acast, and for podcasting in general — and we’ve already seen success working with Irish media buyers and podcasters,” Acast Global SVP of Sales Joe Copeman said. “Now, by investing in a dedicated team in Ireland, we’re going to drive further growth and success for podcasters and advertisers alike.”

Anna Washenko

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