Instreamatic to bring interactive voice ads to Salem Media

Voice dialogue marketing company Instreamatic announced a partnership with Salem Media Group, a broadcaster with 115 radio stations. This deal will make Instreamatic’s technology available to advertisers on Salem’s audio ecosystem. Advertisers will be able to reach listeners on the Salem apps and streaming audio content. Instreamatic provides tools to let listeners interact with those spots, with an affirmative response to a call-to-action providing them with more information and a negative response skipping the ad.

“Instreamatic’s voice dialogue advertising is a compelling innovation that provides inviting possibilities for our advertisers and listeners alike,” said Jamie Cohen, Salem Media Group’s vice president of broadcast, digital. “We’re excited to be partnering with Instreamatic, and to introduce dialogue advertising experiences across our audio media properties.”

“In Salem Media Group we’ve found a tremendous partner that’s now able to pair its breadth of content with highly-engaging voice dialogue advertising,” Instreamatic CEO Stas Tushinskiy said. “We’re proud to be partnering with Salem Media Group, and eager to provide dialogue advertising as a means for brand advertisers and listeners to connect more effectively.”

Anna Washenko