News

Foursquare to help Pandora with real-world advertising impact analysis

Posted on by Anna Washenko

Foursquare announced that it has entered a partnership with Pandora for an effort to measure the real world impact of radio advertisements. The center of the agreement is Attribution by Foursquare, which applies the company’s location intelligence to offline measurements. This tool will help Pandora for Brands clients to understand the impact of digital ad campaigns on visits to brick-and-mortar stores. Continue Reading →

BIA/Kelsey projects mobile besting radio for local ad revenue

Posted on by Anna Washenko

Market forecaster BIA/Kelsey released its updated report on 2017 U.S. local ad revenues with mid-year data. So far, the forecast projects that revenue from mobile will edge out local radio from the top five media sources this year. Mobile is projected to see an 11% share with revenue of $16 billion, pushing the source into the top five in a tie with newspapers. Local radio dropped to sixth with $15.6 billion in revenue. Continue Reading →

A closer look at Shazam’s mobile advertising and savvy business shifts

Posted on by Anna Washenko

AdExchanger profiled Shazam and its use of mobile advertising. The identification app has shifted from a business model of affiliate iTunes links to one centered on advertising. Chief Revenue Officer Greg Glenday said that half of Shazam’s inventory is sold programmatically across both private and open exchanges. It also works directly with some clients for more involved, custom campaigns. Continue Reading →

Spotify reportedly lands licensing deal with Sony

Posted on by Anna Washenko

Spotify has reportedly reached a licensing agreement with Sony Music Entertainment. Unnamed sources told Billboard that the streaming service has inked its second major label deal this year, after announcing an agreement with Universal Music Group in April. Representatives for both Spotify and Sony have declined to comment thus far on the rumored development. Continue Reading →

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Saavn expecting to turn a profit next year

Posted on by Anna Washenko

India-focused streaming service Saavn is projecting that it could turn a profit by the end of 2018. Co-founder and CEO Rishi Malhotra said that the company is slated to reach revenue between $18 million and $20 million this year. With just 22 million monthly active users, the platform has pursued a combination of niche content and geographic tiers that appears to be delivering success. Continue Reading →

Sneak peeks at Apple Music’s upcoming social features

Posted on by Anna Washenko

At WWDC last month, Apple did announce plans to add a new social layer to its streaming music platform. The company’s previous efforts to add connection features in the app have been shaky at best. But Apple Insider has posted some screenshots from the beta of iOS 11 showing the social tools in action, and so far it seems like a more manageable and less obtrusive implementation. Continue Reading →

Forbes celebrity wealth ranking highlights importance of streaming economy

Posted on by Anna Washenko

Forbes has published a new list, this time revealing the 100 highest-paid celebrities. The list has a heavy lean toward musicians, and while many of those performers are still securing a large share of income from other branding and business enterprises, the entire ranking reflects how much creative enterprises have changed with the advent of digital tools. Continue Reading →