Instreamatic.ai shares success from Russian voice-driven ad campaign

Instreamatic.ai announced that it has launched an advertising campaign centered on voice response capabilities in Russia. The campaign, a joint effort with Alfa-Bank and OMD, served users a short audio tease at the launch of a radio stream that ended with a call to action for further information about the product, a debit card. Continue Reading

Amazon and Microsoft offer first preview of Alexa-Cortana integration

Amazon and Microsoft have integrated their digital assistants, which could open up new possibilities for cross-support of features and services outside of whatever hardware brand a user owns. Plans for an integration were announced last year, and the integration is just available as a preview in the U.S. right now. Continue Reading