Audio.ad, a digital audio advertising company focused on Hispanic audiences, announced a commercial representation deal with Adsmovil, which specializes in mobile advertising for Hispanics in the United States. Under the terms of the agreement, Adsmovil will incorporate Audio.ad solutions in its mobile advertising products. It will also provide advertisers a network of major online radio stations, streaming music platforms, and podcasts. The pair can reach an increasingly large Hispanic listener base. According to the press release, 24 million Hispanics listen to streaming music, while 97% of Hispanics tune in to radio each week, and 83% of them do so on their mobile devices.
“We’re very excited to partner with Audio.ad to incorporate digital audio solutions that allows us to reinforce the messages we advertise; not only visually with video, rich media, native, and banners but through a mass streaming service,” Adsmovil Chief Revenue Officer Andrew Polsky said. “We know the importance to continue expanding our product offering for the U.S. Hispanic market.”
“This strategic agreement with Adsmovil allows us to expand our digital audio advertising solutions in the U.S. Hispanic market,” said Carlos Córdoba, managing director of Audio.ad. “We are convinced that Adsmovil is the ideal partner because of its experience and because it is a leader in mobile advertising.”