Edison Research: AM/FM still leads Share of Music, but streaming and mobile are catching up

Edison Research has presented the latest installment of its Share of Ear series. The new report is titled Share of Music and it focuses on American adults’ music listening habits. This analysis reveals ongoing changes to where and when AM/FM radio still holds the largest share, as well as who is most frequently tuning in. Continue Reading

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The Download on Podcasts: The monetization push for the long tail of podcasting

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The podcast category is developing into a mature business market. Money is flowing in. Media buyers are increasingly interested in the podcast opportunity, with its distinctive qualities. But there are over 300,000 podcasts. It’s a long tail of content. Two revenue paths are opening up for indie podcasts. Continue Reading

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New Australian study measures listening across all audio sources

A new study by research company GfK has surveyed over 1,000 Australian teenagers and adults (10 years and older) in five major cities, via a diary system, to determine what they listen to across all audio sources. The study was apparently commissioned by the Australian record industry, and unveiled at the National Radio Conference in Melbourne. With commentary by Kurt Hanson. Continue Reading