BIA/Kelsey (sponsored) study “closes the loop” of mobile advertising

BIA/Kelsey has published a study of mobile advertising growth, sponsored by mobile ad network Verve Mobile. While serving as promotion for Verve, the report also identifies data points and defines new advertising technologies. The key technology focus of this report is “Attribution,” which purports to quantify the effectiveness of mobile ads, post-impression. Continue Reading

Internet listening set new record in November; Pandora widened market lead

For the second consecutive month Internet listening reached an all-time high in November, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker. Click through to see the high points plus long-term historical analysis. New this month: a cohort of three publishers with startling three-month listening growth. Continue Reading