All forms of broadcast.
Stephen Colbert debuted as the new host of “The Late Show” on CBS last night. One of the highlights was seeing the return of live-copy testimonial advertising from the show’s host. It was hilarious, and effective. Kurt Hanson connects the creative tactic to podcasting and music streaming. Continue Reading
James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: The future of the BBC; articles about podcasting; new research about why people share content. Continue Reading
The Music Business Association released a new infographic with data about broadcast radio listenership by age. The younger demographics posted low numbers for this audio format. Ages 15-19 had just 24% share, while 20-24 was 33%. Ages 50 and older had a solid 61%. These results – young people aren’t that into traditional radio – echo what we’ve seen in other recent research. Continue Reading
DTS announced that it will acquire iBiquity for a price of about $172 million. iBiquity is the exclusive developer and licensor of HD Radio technology, while DTS is a provider of high-definition audio solutions. Bob Struble, president and CEO of iBiquity, will continue to lead the HD Radio business following the acquisition. The deal is expected to close later this year. Continue Reading
The Australian Communications and Media Authority announced that it will extend the current round of DAB+ trials until June 30, 2016. The tests are occurring in Canberra and Darwin, and are being led by Commercial Radio Australia. The trials happening in the capital city of Canberra include the Australian Broadcasting Corporation and the Special Broadcasting Service, with hope for community services to eventually join. Continue Reading
James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: Ad-blocking on iPhones, new locales for radio pirates, life without the BBC, and much more. Continue Reading
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The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: PodcastOne expands the sales effort; do consumers like connected cars? TuneIn starts monthly subscriptions; Neil Young shouts out. Continue Reading
The Swiss Radio Day included a presentation of research into digital listening within Switzerland’s radio audience. The Digital Migration working group’s recent research found that 45% of all radio listening in the nation happens on digital channels. DAB+ is responsible for about half of that figure. At this stage, DAB+ and the Internet are equally popular among listeners. Continue Reading
Media buying software company Strata released the Q2 edition of its quarterly agency survey (infographic here), revealing a growing interest in audio advertising, fueled by streaming at the expense of traditional radio. At the same time, participating agencies emphasize mixed media campaign planning, and slowly increased adoption of programmatic buying. Continue Reading
Today, iBiquity announced that car manufacturer Subaru will make HD radio receivers standard across its range of vehicles. Subaru cars with the technology are currently available at dealerships nationwide. The manufacturer joins Bentley, BMW, Mercedes Benz, Mini, Rolls Royce, Scion, Tesla, and Volvo in making HR receivers standard. As of the 2016 collection, more than 200 car models across manufacturers will have HD capability. Continue Reading
There is an even generational split between Millennials (13-34), the 35-54 group, and the over-55’s. How does each group listen to AM/FM compared to streaming audio? Edison Research President Larry Rosin answers and illustrates. Continue Reading
A new report from New York Market Radio (NYMRAD) examines statistics of New York City commuters, and the opportunity to marketers. A section on Internet radio explains characteristics of online listening. Continue Reading