Advertising in music services, and ad technologies that power it.
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: A podcasting “upfront”; one-trillion streams; new music service from a phone maker; Rdio does radio; Apple’s new patent. Continue Reading
Triton Digital announced that Swedish podcast company Acast has joined Triton’s a2x programmatic advertising platform. The announcement marks another step in the fast-moving evolution of podcasting as a mature audio category. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Apple Music discloses audience numbers; Hubbard Radio buys into podcasting; webcast metrics for June. Continue Reading
As Pandora approaches its 10-year anniversary, the online radio company is launching a new campaign for brand awareness that loops in a surprising media source: TV. The new video ad is already out online, but it will move to broadcast television in the fall. Continue Reading
XAPPmedia has completed its third quarterly study of Internet radio ad loads, finding more advertisers than in previous editions, a slight bump upward in ad load from the previous report, and more local advertising. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Pandora’s request denied; iTunes podcast anniversary, Sirius XM earnings; UK streaming growth; FM chips in phones. Continue Reading
In October Triton Digital commissioned Edison Research to survey mobile music listeners about how they engage with audio advertisers. The results shine light on the multi-device digital lifestyle. The study targeted 410 listeners in the 18-54 group, each of whom had actively listened to Internet radio in the past week. Continue Reading
Pandora’s Sponsored Listening program, which began a beta launch period last October, emerges today as a full-throttle marketing opportunity for all advertisers. We spoke to Lizzie Widhelm, VP of Digital. Continue Reading
Audio ad sales company AdLarge Media notified us today that it has acquired exclusive ad-rep rights to Associated Press (AP) on-demand news reports on AudioBoom. Along with extending AP’s exposure to marketers, there is a reach play in the deal, which allows affiliaste radio stations to host AP audio updates on their websites and mobile apps. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Scripps acquires Midroll Media in first-ever deal of its kind; more. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Neil Young exaggerates; FTC and Apple; how do high-schoolers listen? Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Nielsen mid-year report; U.K. streaming growth; Spotify tells subscribers to unsubscribe; Xbox Music reborn; Facebook and music. Continue Reading