Advertising in music services, and ad technologies that power it.
Magellan, the podcast advertising intelligence company, announces today that it is expanding its flagship public product — top 15 podcast advertisers — to the UK. The top-15 lists have been appearing monthly, representing advertisers in the American market. The new UK list will represent advertisers targeting UK listeners. The announcement was made today at the 8th annual RAIN Summit Europe in London. Continue Reading
Digital audio business Targetspot announced a partnership with Cuebiq, a company specializing in location intelligence and measurement. The deal will focus on providing U.S. advertisers with tools to measure how digital audio campaigns drive traffic to brick-and-mortar storefronts. Continue Reading
Podfront UK is announcing today that Oli Walters has joined the venture as Head of Sales in London. this is a revenue-driving position for the still-new Podfront UK venture, which brings a distribution alliance of the Wondery and Stitcher podcast networks into the UK, headed by Ruth Fitzsimons. Continue Reading
BIA has released a new report about U.S. local advertising, with a forecast that political and over-the-top advertising with be critical for growth next year. The report projected that total local advertising revenue will increase from $152.5 billion in 2019 to $161.3 billion in 2020. Continue Reading
Voxnest has shared initial statistics for its Spreaker Prime revenue-sharing program for up-and-coming podcasters. The service has generated $1 million in ad revenue during its first quarter of operation. Continue Reading
Sirius XM hosted a conference call this week to share its financial results from the third quarter of 2019. CEO Jim Meyer talked about developing out-of-car pathways to engage existing subscribers and drive new sources of growth. Also, Pandora’s path forward. Continue Reading
eMarketer analyst Eric Haggstrom shared some recent forecasts for Pandora. He noted that U.S. mobile ad revenue for Pandora is on the rise, and is growing faster than eMarketer had previously predicted. Continue Reading
Voxnest, a podcast technology company, has entered a partnership with France-based audio advertising tech business Audion. Under the terms of their agreement, podcasts in the Voxnest network will have access to ads from Audion’s partners. Continue Reading
Audiotrade, the digital audio DSP under Latin American specialist Audio.ad, announced a new partnership in programmatic buying. The platform is working with Precision, the programmatic division of Publicis Media, in nine markets. Continue Reading
The IAB has released its half-year report, which found that Internet advertising revenue in the U.S. reached $57.9 billion in the first six months of 2019. The total is up 16.9% from the $49.5 billion generated in the first half of 2018. The half-year results showed continued favoring of mobile platforms, with digital audio revenue on mobile rising 40.9% on-year. Continue Reading
The annual Canadian Podcast Listener Report, produced by Audience Insights and sponsored by TPX (The Podcast Exchange), debuted the 2019 edition at RAIN Summit Canada last week. The results were presented by Jeff Vidler (President, Audience Insights) and Jeff Ulster… Continue Reading
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading