Advertising in music services, and ad technologies that power it.
In its US Podcast Advertising 2022 Report released yesterday, eMarketer projects podcast ad spending to reach $1.7B this year, and $2.2B next year on its way to $2.6B in 2024. Continue Reading
Magellan AI released its always-interesting Top Spenders list, listing the highest 15 spenders for March. BetterHelp lands in the #1 spot, as it has for the last 12 months in today’s RAIN analysis of this ranker. Click through for downloadable 12-month chart. Continue Reading
Global podcast company Acast released highlights of its advertiser-facing Sounds Smart research. It is a survey of at-least-monthly Australian podcast listeners. (See it HERE.) One question asked about attention and immersion. Seventy-four percent of respondents agree with the statement: “Podcasts provide me… Continue Reading
Co-hosted by Juna Gjata and Dr. Eddie Phillips, Food, We Need To Talk is a podcast about eating, body, weight loss, and health. The show launches its second season with a new business infrastructure provided by PRX. The public media and podcast group will provide distribution, monetization, and production support. Continue Reading
Technology podcasts earned the highest category CPM rate (cost per thousand ad plays) in March, according to Libsyn-owned AdvertiseCast. For the month, the average CPM for a 60-second podcast spot was $23.43, while the Tech category average was $32. Kids & Family posted a $28 CPM, and the Business category came in at $27. Click for a trendline and additional details. Continue Reading
Podcast network Crooked Media has signed with SXM Media (ad-sales arm of Sirius XM), giving SXM exclusive global ad sales rights across Crooked Media’s catalog. Crooked is best known for Pod Save America but has 27 titles. The sales rights in this deal are extensive. Click for details. Continue Reading
Magellan AI released its always-interesting Top Spenders chart, listing the highest 15 spenders for February. BetterHelp lands in the #1 spot, as it has for (at least) the last 11 months that RAIN has tracked the movements in this ranker. Click for RAIN’s 11-month comparison chart. Continue Reading
The cost of podcast advertising dropped in February compared to an unusual January spike. This according to AdvertiseCast, the Libsyn-owned ad marketplace. The average CPM of a 60-second spot was $23.41 in February, down from a two-year high of $25.40… Continue Reading
Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media, joins Brad Hill for the RAIN Podcast Business Lunch. The conversation roams across the needs and expectations of podcast advertisers, both new and experienced, and how podcasters deliver to those needs. Continue Reading
Podcast ad tech company Gmball announces today the closing of Series A funding of $10-million, led by Union Square Ventures and Good Friends. The investment brings total fundraising for the company to $12-million.
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If there is a winner in Magellan’s two monthly rankings of podcast advertising spend for January, it is website builder Wix, which landed in Top Spenders and Top Movers & Shakers. Click for details. Continue Reading
Targetspot is commiting to building upon and growing the gaming and in-app advertising category for audio. Most recently comes the announcement that the ad-tech company has launched Targetplay. The new division is led by UK Country Director and RAIN Summit… Continue Reading