Advertising in music services, and ad technologies that power it.
Magellan AI released its always-interesting Top Spenders chart, listing the highest 15 spenders for February. BetterHelp lands in the #1 spot, as it has for (at least) the last 11 months that RAIN has tracked the movements in this ranker. Click for RAIN’s 11-month comparison chart. Continue Reading
The cost of podcast advertising dropped in February compared to an unusual January spike. This according to AdvertiseCast, the Libsyn-owned ad marketplace. The average CPM of a 60-second spot was $23.41 in February, down from a two-year high of $25.40… Continue Reading
Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media, joins Brad Hill for the RAIN Podcast Business Lunch. The conversation roams across the needs and expectations of podcast advertisers, both new and experienced, and how podcasters deliver to those needs. Continue Reading
Podcast ad tech company Gmball announces today the closing of Series A funding of $10-million, led by Union Square Ventures and Good Friends. The investment brings total fundraising for the company to $12-million.
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If there is a winner in Magellan’s two monthly rankings of podcast advertising spend for January, it is website builder Wix, which landed in Top Spenders and Top Movers & Shakers. Click for details. Continue Reading
Targetspot is commiting to building upon and growing the gaming and in-app advertising category for audio. Most recently comes the announcement that the ad-tech company has launched Targetplay. The new division is led by UK Country Director and RAIN Summit… Continue Reading
Podcast advertising market intelligence company Magellan AI is announcing a new partnership with PRX, wherein podcast download data from PRX is ingested to Magellan’s media planning platform, called Magellan AI Verified Downloads, which launched late last year in beta. Continue Reading
Apple top-10 charter and NPR hit How I Built This with Guy Roz has been licensed by Amazon Music subsidiary Wondery for semi-exclusive distribution. Wondery and Amazon get the show exclusively for a week, and also enjoy exclusive ad-repping. NPR continues to underwrite. Click for details. Continue Reading
Digital media and marketing trade association IAB (Interactive Advertising Bureau) has announced speakers and agenda for its Annual Leadership Meeting. For RAIN readers, executives from iHeartMedia, NPM, and Spotify will be of special interest Continue Reading
In Magellan AI’s latest monthly report of top podcast advertisers, tracking December spending amounts, we see many of the same brands that have populated the Top 15 Spenders list for nine months. Only one new entrant among repeaters. Click for details and the RAIN graphic
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Audioboom released its 2021 annual finance report this morning, containing ready-made headlines for promoting the company’s recent success. Click through for lots of numbers and 2022 forecasts. Continue Reading
In a very interesting set of benchmarks, podcast ad marketplace AdvertiseCast (a subsidiary of Libsyn) released its internal CPM numbers. The metrics include average cost-per-thousand podcast ad impressions for 30-second and 60-second sponsorships, as well as rates for podcasts with different numbers of listeners. Click for two-year trendlines for podcasts addressing different audience sizes. Continue Reading