RAIN Notes: Friday, August 25
— Dynamite (Podcast News Daily)
— Fantastic Footballing (iHeartMedia)
— Streaming Serve (TuneIn)
Author: Brad Hill
Podcast ad-tech startup LiveRead launches with centralized order management platform
In Los Angeles, a startup called LiveRead formally launches today, promoting process integration as a central distinguishing feature which simplifies audio advertising, reduces errors, lowers costs, and reduces barriers to entry. Continue Reading
Crossing the streams: On-demand listening surpasses linear in epic Edison data
For nearly a decade, Edison Research has been tracking all forms of linear audio and comparing it to all forms of on-demand audio content. A relentless trend shows linear listening losing popularity to on-demand listening. Finally, the lines have crossed. Click for the detailed view. Continue Reading
Spotify piles on new features for enterprise and indie podcasting
Spotify today unleashed a fusillade of features targeted to its enterprise podcast customers, and to independent creators in the Spotify for Podcasters program. Fulfilling hints made in March, the company is now rolling out several publishing enhancements: Show page customization will… Continue Reading
YouTube “easier” than Spotify for podcast listening. Also “more enjoyable.” Oh, and makes better recommendations. (Coleman/Amplifi)
A new Coleman Insights / Amplifi Media survey, respondents were asked to compare their podcast listening experience across YouTube, Spotify, and Apple. YouTube shines in these opinion snapshots. The study is sponsored by Locked On Network, which publishes its audio podcasts comprehensively on YouTube. Continue Reading
YouTube to adopt RSS feeds for podcasts
At Podcast Movement, Google product lead Steve McLendon announced important product development in the platform’s podcast presentation. Click for details. Continue Reading
RAIN Notes: Tuesday, August 22
— Returning (Dominick Milano)
— Importance (Hollywood Reporter)
— A Dream Role (Stacy Goers)
Podcast listeners split over how a podcast should be defined (Coleman Insights / Amplifi Media)
In a survey of 1,000 15- to 64-year-old podcast consumers in the United States, 75% say a podcast should be defined as ‘audio-only or available with video,’ 22% say a podcast is ‘audio-only,’ while 3% define a podcast as ‘video-only. This and other results from Coleman Insights and Amplifi Media. Presentation Thursday at Podcast Movement. Continue Reading
Triton Digital integrates YouTube views in Podcast Metrics
Global technology and services company Triton Digital announces this morning that it now includes podcast consumption data from YouTube in the company’s IAB-compliant Podcast Metrics product. “YouTube’s influence on video podcasting is undeniably transformative,” said Triton’s head of podcasting Sharon Taylor. Continue Reading
PodcastOne readies public offering in September
LiveOne is a Nasdaq-traded entity, but PodcastOne stock will live on one of many public exchanges, some of which are affiliated with Nasdaq. Click for details.
Continue Reading
Apple beefs up podcast subscription platform with three meaningful additions
Apple has news for podcasters as Podcast Movement begins in Denver today. In one of the most feature-laden upgrades we’ve ever seen, three new (and important in our view) tools are added to Apple for podcasters. Click for details, descriptions, and screenshots. Continue Reading
RAIN Notes: Monday, August 21
— Celebration (Pew Research)
— It’s a struggle (Insider Intelligence)
— MusicTok (Music Business Worldwide)