RAIN Notes: Friday, April 5
Author: Brad Hill
Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study
Sounds Profitable has released The Ad Bargain: Attracting Consumer Attention in a Sea of Ads, in collaboration with Signal Hill Insights. The stated purpose is to compare podcast advertising with YouTube and cable TV marketing, with the criteria being consumer receptivity, attention, and effectiveness. It is a deep study with opulent levels of detailed results. Click for samples and a link to the real thing. Continue Reading
James Cridland’s International Radio Trends: Closures and bereavements
by James Cridland
In his latest guest column, James Cridland grieves the death of Paul Chantler and offers reminiscences. Then, how Bauer Media is closing radio stations, buildings, and transmission platforms. Then, a peek at one of Bauer’s studio renovations. James also continues his public commentary on the BBC decision to carry ads. And much more in a packed newsletter. Continue Reading
March podcast launches reach 13-month low. Episode production also tracking low
Fewer new podcasts were launched in March than in February, or January. This according to the monthly reckoning at ListenNotes. The number of episodes produced has also experienced a slowdown. Click for the charts.
Continue Reading
Stability rules podcast ad rates in 2024 (so far): Libsyn Ads
The average cost per thousand (CPM) for podcast advertising remained practically the same in March over February. according to the monthly reckoning by LibsynAds. We take the long-term chart provided by Libsyn Ads (formerly Libsyn subsidiary AdvertiseCast), and compute the average cost of the most expensive campaign type over the lifetime of the chart (four years). Click for all the details. Continue Reading
RAIN Notes: Tuesday, April 2
U.S. recorded music revenue hit new high ($17B) in 2023, but not when adjusted for inflation; streaming rules.
The Recording Industry Association of America released 2023 revenue metrics. The at-a-glance story shows rocketing upward revenue, but that glance does not adjust for inflation. We do. Also, how streaming dominates. Continue Reading
Research: Evaluating effectiveness of podcast talent-voiced ads in different scenarios
A new study co-produced by podcast ad company Gumball, Amazon-owned ART19, and audio research firm Signal Hill Insights seeks to understand the effectiveness of podcast ad types in three specific sceanrios. Click for details and key takeaways. Continue Reading
Podcasting: $43B in 2032? (Market.us)
Market research company Market.us has gathered podcast statistics from multiple sources and compiled a slate of podcast metrics including one far-reaching projection. We compare this dataset with other podcast ad revenue projections. In doing so, we achieve an impressive level ofuncertainty. It’s all about inputs and methodology.
Continue Reading
Podcasting reaches for 100M weekly listeners: Infinite Dial 2024 (Edison Research)
The 2024 edition of Edison Research’s The Infinite Dial was unveiled today at Podcast Movement Evolutions, presented by Edison Vice President Megan Lazovick. Infinite Dial is the preeminent documentation of American listening to all types of audio. Begun in 1998, it… Continue Reading
Streaming audio sets new annual record: Infinite Dial 2024 (Edison Research)
In The Infinite Dial 2024 released today by Edison Research, we see that monthly online audio listening increased its monthly reach among age-13+ Americans to 76% — an estimated 218-million people. That is the headline metric in the Online Audio section of the influential annual report. Click for much more. Continue Reading
RAIN Notes: Wednesday, March 27