Smartening up advertising: A conversation about programmatic with Mike Agovino of Triton Digital

What is the state of the programmatic audio advertising market? For a deep dive, we turned to Mike Agovino, COO of Triton Digital. He described a bifurcated programmatic market in which broadcasters have most of the impressions, but Internet radio has most of the “smart impressions” which drive the market. User registration is one key. Continue Reading

Editor’s Notebook: What the “FM rules the car” meme should mean to radio

The number of “FM Still Rules the Car” headlines this week signifies a thought trend. The headlines have been induced by two new studies — one by Ipsos, and yesterday’s the Infinie Dial 2015 release by Edison Research. How should broadcast radio be thinking of this? Continue Reading

INFINITE DIAL 2015: Streaming goes wide, YouTube is mainstream, podcasting grows

The 2015 edition of The Infinite Dial was unveiled today in a webinar hosted by survey producers Edison Research and Triton Digital. In its 23rd edition, The Infinite Dial is one of the most significant and respected research projects in the streaming audio industry. The results illuminated the online radio audience, music discovery, podcasting, device ownership, and in-car listening. Continue Reading

Abacast becomes WO Streaming, as WideOrbit integrates products

WideOrbit announced this morning the launch of WO Streaming, a re-branding and integration of the Abacast Clarity product in the company’s software suite. WideOrbit acquired Abacast last June. Clarity (now WO Streaming) is Abacast’s cloud-based streaming and ad-insertion solution. Continue Reading

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Where is the music in podcasting?

The Download on Podcasts is a new weekly feature sponsored by PodcastOne.

Podcasting is generally known as a spoken-word audio category. But there is no technical roadblock to publishing musical podcasts. Legal restrictions are the problem — U.S. music licensing law that dates back to early days when podcasting operated differently than it does now. Everyone loses without an easier licensing framework for podcasts, but there are legal options. Continue Reading