Ford/Toyota try to slow Apple/Android takeover of digital dashboards

Ford and Toyota have formed the SmartDeviceLink Consortium, an alliance of car companies and software developers intended to create alternatives to Apple CarPlay and Android Auto, the leading suppliers of smartphone integration in dashboards. The effort hopes to bring some oxygen into a closed duopoly governed by the world’s two leading operating systems. Continue Reading

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Pandora launches wide release of new “Muted Video” and display ad formats

Pandora is announcing today the wide release of its two newest ad formats: Muted Video and Responsive Mobile Display, after six months of testing with a handful of launch advertisers. Test partners included Denny’s, Google, Express, and the Lexus Dealers Association. The beta period enabled Pandora to develop usage metrics. Continue Reading

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The Download on Podcasts: Facebook sees the light of audio — but must dive deeper

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One year ago this column complained about Facebook’s lack of native audio — a feature for users to post an audio file directly to Facebook, rather than linking out to it. Facebook’s slight has been the world’s biggest example of how audio takes a back seat to video. This week, Facebook abruptly turned its face toward the light (well, the sound). Continue Reading