February streaming rises with Pandora bump (Webcast Metrics)

Stream listening jumped in February compared to January, according to Triton Digital’s Webcast Metrics Top 20 Ranker. The year-over-year view showed a 3% decline. The monthly jump was fueled mostly by Pandora, the every-month leader of the group; the streaming giant gained 4% over january in a reversal of a months-long incremental decline. Continue Reading

Top 5 podcast networks deliver 50% reach of weekly listeners (Edison)

Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading

iHeartMedia cites “strong audience and revenue growth” for podcasting in coronavirus financial update

iHeartMedia released a lengthy and bullet-point-heavy financial update meant to reassure investors during coronavirus uncertainty. Podcasting is positioned as the leading digital business, with listening growth continuing during apotentially prolonged coronavirus emergency. Other digital assets are highlighted. Continue Reading

Podtrac releases Podcast Category Rankings

Podtrac has released an extension of its monthly podcast rankers which are promoted in RAIN and elsewhere. The new product is Podcast Category Rankings, and breaks out metrics by topical categories such as News Comedy, True Crime, and all the 19 Apple Podcasts show categories. As such, the Category Rankings aspire to detail the podcast topography more exactly than the uncategorized Podtrac monthly rankers which list audience and downloads across all categories. Continue Reading