Stream listening level in August; year-over-year gain (Triton Digital Webcast Metrics)

Stream listening slipped less than one percent month-over-month in August, according to the Triton Digital Webcast Metrics Top 20 Ranker. Pandora, leader of the pack, dropped two percent from July, losing a bit of listener activity for the fourth straight month. Number two-ranked iHeartRadio gained by nine percent, after losing nine percent in July. Click through for historical tracking. Continue Reading

Instreamatic announces “Continuous Voice Dialogue Marketing”

Ad-tech company Instreamatic, which specializes in responsive audio advertising, is announcing a new product release called Continuous Voice Dialogue Marketing. As the name implies, this tech layer enables some degree of back-and-forth between listener and advertiser, and the resulting customization can follow the user across platforms. A case study appeared in Adweek. Continue Reading