Author: Brad Hill

“Black Podcast Listener Report” reveals size and characteristics of the American Black audience

Posted on by Brad Hill

The much anticipated Black Podcast Listener Report, with support from Edison Research and Mindshare, was released today and presented in a webinar. Key survey points cover the size of the Black listening audience and how it compares with the total U.S. population, how that audience discovers podcasts, their receptivity to podcast ads, and much more. Click through for many data points and graphics. Continue Reading →

AccuRadio launches One Song Radio, making a Dallas bar happy

Posted on by Brad Hill

In response to the viral news story of a Dallas bar’s note on its jukebox that Mariah Carey’s hit song “All I Want for Christmas is You” is not to be played until December 1st — and then only once per evening — AccuRadio, as a public service, has launched a new channel called “One Song Radio: All I Want for Christmas is You,” featuring only the popular Carey/Afanasleff composition as performed by dozens of artists. Click for info. Continue Reading →

Spotify acquires Findaway for acceleration of audiobook involvement

Posted on by Brad Hill

On the same day that Edison Research and NPR released The Spoken Word Audio Report for 2021 (RAIN coverage HERE), Spotify announced its acquisition of Findaway, the audiobook facilitator and distributor. Finances of the deal are undisclosed, and might not represent the potential long-term impact of the acquisition to Spotify and to spoken word listening. Continue Reading →

Spoken-word listening rapidly growing; music and AM/FM erode (Spoken Word Audio Report)

Posted on by Brad Hill

The 2021 edition of the annual Spoken Word Audio Report, a comprehensive survey study fielded by Edison Research with support from NPR, is out. Key findings include how all kinds of spoken word audio listening (podcasting, audiobooks, AM/FM talk radio) is quickly growing, and largely eating into AM/FM talk radio. Click through for many in-depth details, graphics, and the download link for full results and videos. Continue Reading →

Audioboom launches SHOWCASE podcast ad marketplace

Posted on by Brad Hill

Global podcast network Audioboom has created a self-serve global marketplace which joins podcasters and advertisers. The company says that SHOWCASE represents over 250-million podcast impressions per month for ad buyers. Audioboom’s Ad Rip, arguably the cleverest piece of ad tech this year, is included. Audioboom now has two basic campaign approaches for podcast advertisers. Click for detail. Continue Reading →