IFPI global music report shares major milestones for digital and streaming

The report found that the global recorded music market reached revenue of $19.1 billion. That figure grew 9.7% over 2018, marking a fourth consecutive year of growth and the highest rate since the IFPI began tracking the metric in 1997. Digital sources accounted for 58.9% of the international total, or $11.2 billion. It was the first year that digital formats surpassed $10 billion in revenue. Continue Reading

Instreamatic reaches agreement with Pandora to test smart voice interaction with audio ads

Ad tech platform Instreamatic.ai is announcing today its agreement with Pandora to test interactive voice audio ads that are smartened up with artificial intelligence. This platform seems to promise the conversational relationship people have with smart speakers and mobile voice assistants, applied to the consumer-advertiser relationship. Continue Reading